Press Kit
Everything you need to write, record, or stream about Son of Thanjai: fact sheet, copy-ready descriptions, key art, screenshots, logos, and pre-cleared quotes. We respond same-day.
Son of Thanjai is an open-world, action-adventure game set in the 11th-century Chola dynasty of South India. Players take on the role of Vinnendhira Chola, an exiled prince who must dismantle his enemies through combat, observation, and political manipulation. Built by Chennai-based Ayelet Studio. Coming to PlayStation 5, Xbox Series X|S, and PC.
Boilerplate descriptions
Three lengths for different use cases. Copy verbatim, no need to paraphrase.
- •Genre is "action-adventure".
- •Protagonist name is "Vinnendhira Chola".
- •Studio is "Ayelet Studio" (singular, no "s").
- •Combat is rooted in / inspired by South Indian martial tradition, not a 1:1 recreation of any single martial art. Describe motion capture as "from real martial artists".
- •Weapon "Surul Vaal" is two words.
Click to enlarge or download. 4K versions are available in the full press kit.
Pre-cleared for editorial use. Copy verbatim with the attribution shown.
“Pirates, cowboys, and ninjas are iconic because their silhouette is instantly recognizable. We haven't yet seen the Indian warrior represented that way in global gaming. Son of Thanjai is our attempt to create a new action-hero archetype: one rooted in South Indian history, warfare, and political cunning.”
“Vinnendhiran isn't the righteous, devotional hero Indian audiences are used to seeing. He's a flawed, calculating political operator. We chose the alternate-timeline frame deliberately, so the character could be morally complex. Indian audiences deserve a warrior who is allowed to be gray.”
“Combat in Son of Thanjai isn't about defeating thirty enemies. It's about terrifying twenty of them into running. Every dismemberment, every execution costs your enemies their will to fight. Players don't out-skill the battlefield. They psychologically dominate it.”
“We built constraints into Son of Thanjai that we expect players to misread the first time. Crouching isn't silent. Bodies can't be hidden. The Mindmap pauses time but never reveals information the player hasn't earned. Those aren't oversights. They're the spine of the design. We're trying to make a game where information has weight.”
“We're a 31-person studio in Chennai trying to ship an original-IP action-adventure simultaneously across PlayStation 5, Xbox Series X|S, and PC. That is a scope of attempt that has not been made from India before.”
“I've been waiting more than twenty years to write a game: to design branching plots, populate a world with meaningful dialogue, and explore what interactive storytelling can truly become. Son of Thanjai isn't just a game set in the Chola era; it's a narrative crafted with intent.”
Abraham K is the Studio Head and Creative Director at Ayelet Studio, where he leads the development of Son of Thanjai. His work blends history, culture, and modern action-adventure design to craft immersive, character-driven experiences rooted in authenticity.
Interview requests, exclusives, embargoed previews, review codes, feature pitches, partnerships, factual corrections.
Press kit access, asset requests, coverage lists, creator-program inquiries, content collaboration.
- •Pre-cleared interviews with Abraham K and the combat / animation / art leads
- •Studio tour, virtual or in-person in Chennai
- •Exclusive trailer drops and screenshot reveals
- •Embargoed previews ahead of public announcements
- •Review codes for PC, PS5, and Xbox Series X|S at launch
- •Kalaripayattu mocap and Thanjavur photogrammetry behind-the-scenes footage
You may capture, edit, publish, and monetize gameplay videos, live streams, reviews, reactions, video essays, and podcasts featuring Son of Thanjai across all platforms. No advance clearance, written authorization, or revenue share is required. A credit in the description is appreciated but not required.
- •Editorial use only: don't use assets to sell products or merchandise without separate written permission.
- •Don't present the game's content, music, or assets as your own original IP.
- •Don't alter logos or key art beyond cropping, resizing, or standard color correction. Prefer the "no logo" key art for covers and headers.
- •Don't upload the soundtrack as standalone audio (in-context gameplay audio is fine).
- •Don't use the game's assets or branding to imply endorsement of unrelated brands, products, or causes.
- •Respect embargo terms on any pre-release builds or assets.
Trailers, behind-the-scenes footage, mocap clips, and source files are in the full press kit. Need something not covered here? Email abrahamk@ayelet.studio. We respond fast.